GE Designs: Quilting Fabric, Stripology Rulers, Quilt Patterns and Video Classes

Find your next quilt in our books

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The finished Victory quilt in Nordic Summer fabric

Build your own Victory kit for the Quilt Along and save 10%

Five lessons with Gudrun, free on YouTube. Watch live or anytime after. Finishes at 53 x 73 inches.

Pattern
Stripology rulers
Organization
Your choice of fabric

Build your kit

The home of Stripology

Rulers with cutting slits built in. Line up once, then cut strip after strip, faster and more accurately. See how it works

Shop Stripology

Gudrun Erla, founder of GE Designs, wrapped in one of her quilts

Learn from Gudrun Erla, the quilter who invented Stripology

Founder of GE Designs. Quilt designer and teacher.

Her patterns and tools make quilting faster and easier. She teaches them herself, in free video lessons and weekly live shows.
She started quilting at 23 in Iceland, opened Iceland's first online quilt shop, and brought her patterns to Minnesota in 2003.
Pick a pattern, follow along with Gudrun, and finish a quilt you're proud of.

Read our story

Hundreds of patterns
More than 20 books
Taught across the US and Europe

Hear it from fellow quilters

4.9 out of 5 5,036 reviews94% gave five stars

Great idea but you have to have patience if you don't order a lot of materials at a time.

SusanVerified buyer
GE Designs
I love the little bundles each month!!!! Great lil patterns too!!! Well worth the price!!!

BradVerified buyer
Goody's Lil' Bundle Club
This new spiral bound book is the best ever! I love the quality of the pages and the layout for cutting. You outdid yourselves on this collaboration!!

TinaVerified buyer
GE Designs
I have been spoiled for choice. Which quilt do I make first? I will of course end up making them all. Good directions!

DoreenVerified buyer
GE Designs
Color makes me so happy and GE Designs has Plenty! I appreciate how Gudrun makes great suggestions and creates combos that I will use in my quilts. I love the Stripology mat and use it every day. I rarely need any other ruler and the accuracy is amazing. It’s really upped my quilting game.

NanVerified buyer
GE Designs
I like the genuine interest and presentation of products. Enjoy Tipsy Tuesday and Friday videos. I’m looking forward to a cruise in 2027. Thank You for sharing your talents.

RuthVerified buyer
GE Designs
Love, love, love the book! I can’t decide which pattern to make first as I love so many of them!

RhondajeanVerified buyer
GE Designs
Gudrun and Terry hit a home run with their Once Upon a Strip book of patterns. Best deal around and you’ll have sew many options!

MelanieVerified buyer
GE Designs
I just sent a long email! VERY happy with the designs & pics & instructions!!! Thank you for sharing!!

Verified buyer
GE Designs
I can’t wait to get started on one of the quilts in this book! I will then start another.

BrendaVerified buyer
Quilts Of Iceland
Absolutely love the fabric. I did a stripology quilt with the fabric and it looks amazing

SharmonVerified buyer
One Layer Away Half Yard Bundle
Love every quilt pattern and the stories correlated with the children's books is priceless. Cannot wait to make one of these quilts.

ChristinaVerified buyer
Once Upon a Strip

Why Quilters Love GE Designs

Stripology Ruler

Our Stripology rulers make cutting faster, easier and more accurate.

Tools For Success

We provide and create tools, fabrics, books and patterns designed to set you up for quilting success.

Support from the Expert

Learn from Gudrun, the designer and inventor of the Stripology rulers. Watch her tutorials and videos - expert guidance at your fingertips.

Excellent Customer Service

Our team is here to help with quick answers and expert guidance whenever you need it.

Fast Shipping

Quilters don't like to wait, and neither do we! Orders ship quickly so you can start creating sooner.

A Quilting Family

More than a shop, we’re a quilting family. From our Facebook Crew to retreat friends, you’ll find encouragement and inspiration from a community that always has your back.