GE Designs: Quilting Fabric, Stripology Rulers, Quilt Patterns and Video Classes

Find your next quilt in our books

Shop all books

The finished Victory quilt in Nordic Summer fabric

Build your own Victory kit for the Quilt Along and save 10%

Five lessons with Gudrun, free on YouTube. Watch live or anytime after. Finishes at 53 x 73 inches.

Pattern
Stripology rulers
Organization
Your choice of fabric

Build your kit

The home of Stripology

Rulers with cutting slits built in. Line up once, then cut strip after strip, faster and more accurately. See how it works

Shop Stripology

Gudrun Erla, founder of GE Designs, wrapped in one of her quilts

Learn from Gudrun Erla, the quilter who invented Stripology

Founder of GE Designs. Quilt designer and teacher.

Her patterns and tools make quilting faster and easier. She teaches them herself, in free video lessons and weekly live shows.
She started quilting at 23 in Iceland, opened Iceland's first online quilt shop, and brought her patterns to Minnesota in 2003.
Pick a pattern, follow along with Gudrun, and finish a quilt you're proud of.

Read our story

Hundreds of patterns
More than 20 books
Taught across the US and Europe

Hear it from fellow quilters

4.9 out of 5 5,066 reviews94% gave five stars

I found that the Stripology rulers have opened up a whole new way to better cut/aligh/center the fabric. I have taken two classes through local shop and certified Stripology teacher. I have now purchased all rulers and will now make these my primary cutting tools. Looking forward to trying out their patterns, too. Currently working on the Nova pattern.

LisaVerified buyer
Master Your Stripology Rulers
The book is amazing! Gudrun does so a wonderful job with the quality of her books.

ShawntelVerified buyer
Once Upon a Strip
There was nothing wrong with the delivery of my order. I was a little disappointed with the color choices this time. Sorry, but for me, the colors were a little dull and drab. I know you can’t please all the people all the time. And this time it was me who was not pleased. I am sure next month will be better. Besides, I am not much of a “ green” person.

JerriVerified buyer
GE Designs
Was wanting to add some reds into my yardage for a red and white quilt. Nice assortment including some low volume

MaryVerified buyer
Darling Peony Half Yard Bundle
I absolutely loved this collection! I only wish I that I had been able to purchase yardage.

Verified buyer
Scandinavian Christmas Half Yard Bundle
Love this and the Stripology book, so many great patterns and easy instructions. I am ready for winter!

LynnVerified buyer
Once Upon a Strip
Beautiful easy to read instructions ! Looking forward to making it! Thanks no problems downloading or printing!

SherryVerified buyer
Victory PDF Quilt Pattern
I cannot wait to make one of the storybook quilts in this book! Only problem is, I cannot decide where to start!

JenniferVerified buyer
Once Upon a Strip
Isle Royale is located in my home state, and this panel shows the park off beautifully!

JenniferVerified buyer
National Parks Isle Royale Panel
bought three panels during the tent sale, and they are gorgeous! it will be so much fun using them in quilts.

JenniferVerified buyer
Vintage Christmas Motifs Panel Cream
Love the fabrics and kits I’ve purchased from GE Quilt Designs!! Really enjoyed the virtual cruise with everyone, and the video classes are extremely helpful. I’m loving quilting!

MelanieVerified buyer
GE Designs
Great idea but you have to have patience if you don't order a lot of materials at a time.

SusanVerified buyer
GE Designs

Why Quilters Love GE Designs

Stripology Ruler

Our Stripology rulers make cutting faster, easier and more accurate.

Tools For Success

We provide and create tools, fabrics, books and patterns designed to set you up for quilting success.

Support from the Expert

Learn from Gudrun, the designer and inventor of the Stripology rulers. Watch her tutorials and videos - expert guidance at your fingertips.

Excellent Customer Service

Our team is here to help with quick answers and expert guidance whenever you need it.

Fast Shipping

Quilters don't like to wait, and neither do we! Orders ship quickly so you can start creating sooner.

A Quilting Family

More than a shop, we’re a quilting family. From our Facebook Crew to retreat friends, you’ll find encouragement and inspiration from a community that always has your back.